Sport pesa gave assurance to Everton to honour their sponsorship despite claiming of having a hostile environment in Kenyan market who were their biggest clients. This comes after sportpesa haulting business in Kenya and sacking all 400 employees.
“sportpesa’s global opereations, sponsorship and partnership programmes, including in the UK, are not impacted by our decision to exit the Kenyan market. It, therefore, remains business as usual for Sportpesa in Liverpool”the firm said in a statement. We remain a committed sponsor of Everton Football Club and a proud partner to the club’s charity,Everton in the community.”
Sportpesa t-shirt sponsorship deal is worth kshs 600 million annually.
The statement however did not capture Hull City who are also enjoying the sponsorship deal from sportpesa.